The Wild World of College NIL Deals: Who is what and how much did they get?

In the world of college athletics, name, image, and likeness (NIL) deals have become the new norm. College athletes are now able to profit off their personal brand and make a substantial amount of money while still in school. Here's a rundown of some of the top earners in the world of NIL deals:

Olivia Dunne

With 11.2 million followers, including 7.3 million on TikTok, New Jersey native Olivia Dunne is not only the most followed college athlete, but also the most financially valuable, with an estimated worth of $3.5 million. Dunne, a gymnast at LSU, has deals with major brands such as Chipotle, Barbie, and Athleta.

Mikey Williams

Despite not yet playing in college, high school basketball player Mikey Williams has already earned an estimated $3.3 million in NIL deals. The combo guard has a massive social media following, with a total of 6 million followers, including 3.8 million on Instagram. Williams has signed deals with PUMA, Cash App, LaceClips, and I Got It Auction.

Caleb Williams

As the starting quarterback for USC, Caleb Williams has an estimated NIL value of $2.6 million. Williams, who is expected to be a high first-round pick in the 2024 NFL Draft, has partnerships with Alo Yoga, AT&T, and more. With 277,000 total followers, including 183,000 on Instagram, Williams lets his play on the field do the talking.

Travis Hunter

With an estimated worth of $1.7 million, cornerback Travis Hunter is one of the most valuable college football players in terms of NIL deals. Hunter followed his coach, NFL legend Deion Sanders, to play at Jackson State and later transferred to Sanders' new team, Colorado. Hunter has deals with Celsius, banking platform Greenwood, and more, and has a total of 1.3 million followers.

Shedeur Sanders

Quarterback Shedeur Sanders is the son of NFL legend Deion Sanders and has an estimated NIL value of $1.5 million. Sanders has not yet played a college game but has deals with Under Armour and Mercedes-Benz, appeared in a Super Bowl ad for yogurt company Oikos, and has 1.4 million followers across Twitter, Instagram, and TikTok.

Drake Maye

Another college football quarterback, Drake Maye, has an estimated worth of $1.5 million. The redshirt sophomore had a standout first year as a starter in 2022, tossing 4,321 yards and 38 touchdowns for North Carolina. Maye has deals with Corcoran HM Properties, Bose, Campus Mogul, and TABLE.

Bo Nix

Quarterback Bo Nix has an estimated NIL value of $1.5 million and is currently playing for Oregon. Nix previously started for three years at Auburn, where he lit up the Pac-12 with his best season to date, tossing 3,593 yards and 29 touchdowns. Off the field, Nix has deals with Bose, Fanatics, food chain Bojangles, and more.

Hansel Emmanuel

According to On3.com, Hansel Emmanuel is the leader in college basketball NIL deals, with an annual value of $1.4 million. The inspiring Emmanuel, who is missing one arm, started his college career at Northwestern State after becoming a high school sensation at Life Christian Academy in Florida. The guard has deals with Adidas, T-Mobile, and Gatorade and boasts 4.3 million combined followers between Instagram and TikTok.

Angel Reese

Angel Reese is a basketball player at LSU who recently led her team to March Madness glory.

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